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Crossing the chasm is closely related to the technology adoption life cycle where five main segments are recognized.
Adoption curve crossing the chasm. See the d day analogy below. Its the leap from being a new little known and exploratory product to mass adoption and well known status. To cross the chasm moore advocates that a company focus on a single market a beachhead win domination over a small specific market and use it as a springboard to adjacent extended markets to win. If the early adopters succeed in bridging this critical juncture to the more sceptical masses we reach a tipping point allowing the curve to rise as the masses accept the innovation and sink again when only the stragglers remain.
According to moore the marketer should focus on one group of customers at a time using each group as a base for marketing to the next group. The chasm refers to the technology adoption lifecycle or the transition from the early market into the mainstream eye. The chasm between every adopter group in the technology adoption life cycle figure 1 you can see an open space. In his book crossing the chasm geoffrey moore proposes a variation of the original lifecycle.
But that leap is much easier said than done. This space between segments indicate the credibility gap that arises from seeking to use the group on the left as a reference base for the group on the right. Geoffrey moore in his famous book crossing the chasm gave a major boost to adoption curve thinking by theorizing that there is typically a major adoption chasm between early adopters and the early majority and that to cross the chasm you need to tailor your product service marketing and efforts to each particular adoption segment. Innovators early adopters early majority late majority and laggards.
Crossing the chasm is closely related to the technology adoption lifecycle where five main segments are recognized. He suggests that for discontinuous innovations which may result in a foster disruption based on s curve there is a gap or chasm between the first two adopter groups innovatorsearly adopters and the vertical markets. For actual chasm crossing applications have a huge advantage. Innovators early adopters early majority late majority and laggards.
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